11 Ways to Improve Guest Experience in Hotels with Technology
This paper focuses on the critical role of applying technological tools and solutions in the context of the modern hospitality industry. The guests can also receive customized professional services, which are other expectations of the contemporary travelers, as the hotels adopt new technologies. Here are 11 ways to improve guest experience in hotels with technology:Here are 11 ways to improve guest experience in hotels with technology:
1. Mobile Check-In and Check-Out
Mobile check-in and check-out services help in excluding intermediaries and making the arrival and departure easier. Convenience is also provided in the comfort of guest rooms, key cards, bills, and selection of rooms through a smartphone app.
2. Smart Room Technology
Smart devices including voice activated devices, smart thermostats and automatic lighting in guest rooms offer comfort and convenience to the visitor. It enables a visitor to change the aspects of a room through voice commands or using their mobile phones according to their feasible ease.
3. Free High-Speed Wi-Fi
Stable and high-speed internet connection is one of the primary necessities for the contemporary tourists. Free high-speed internet services help the guests to connect to their friends and workplace easily. The degree of satisfaction that customers experience when provided with wireless connectivity in all the zones of the facility will not be the same.
4. Guest Messaging Platforms
Using guest messaging platforms means that the hotels can send messages to the guest in real time using SMS email or through the App. Request services, inquiries, and updates can be made by the guest in real-time leading to better guest satisfaction and interaction.
5. In-Room Tablets
Tablets in rooms give the hotel guests access to hotel services and product; where they are able to order meals, book for a spa and even tour services within the region. These tablets may also feature recommendation services that would derive their base on the guest’s preferences as well as previous actions.
6. Keyless Entry Systems
There are many ways in which this security can be noted, one of which is the use of apps on the smartphones or key cards to the rooms. This makes the key less prone to be lost and make more secure while at the same time offering a stylish and fast check-in process.
7. Digital Concierge Services
With the help of an application based on AI and chatbots, a guest can organize his stay starting from the restaurant reservation to the car rental. These virtual assistants, of course, work round the clock and hence all times are hoped for the convenience of the guests.
8. Personalized Marketing and Offers
By employing data analytics and CRM systems, hotels can develop cool marketing and appealing Offers that are popular to most guests or developed based on the guests’ preferences and behavior. Personalization helps increase the guests’ satisfaction and their loyalty because they feel that someone knows and cares about them.
9. Virtual Reality (VR) and Augmented Reality (AR).
The major areas of study with machine learning that were of interest for the learners were Virtual Reality (VR) and Augmented Reality (AR).
The incorporation of Virtual Reality and Augmented Reality could create engaging solutions for the guests and increase satisfaction. Hotels can decide to use VR in creating a real experience whereby you get a feel of the hotel, rooms or other facilities before one books with them. Some of the application of AR for the guests includes the use of interactive maps and guides for the guests during their stay.
10. Self-Service Kiosks
Smart pods in the lobby may keep guests from standing in the line and complete tasks like check-in, printing boarding passes, and payment. These kiosks eliminate cycles, cut down on the time required to serve guests, and allow guests to monitor their stays on their own.
11. Enhanced Security Systems
Facilities that incorporate technical detection like faces, security cameras, and door locks protect the guests from vices and create a secure atmosphere. Security enhance the safety of the guests and their property making the guests feel at ease and secure.
The implementation of technology in the functioning of hotels should be recognized as a crucial aspect to enhance the client satisfaction of current guests and the customers’ needs and wants. Through services like mobile check-in, smart room, guest messaging applications, and other similar solutions, the hotels can ensure the guest experience is efficient, personalized, and engaging.